I have been working with Catlin Gabel to redesign all of their collateral so that it looks consistent, on brand (and fun). I recently designed their alumni magazine, The Caller. We decided to use the back spread for old photos of students and ask people to call or email the school if they recognized people in the photos. A woman contacted the school after she recognized herself as a child in a photo from 1968. It made her day, and ours.