I was cleaning my folders today and was looking over some of the other design options for Rally Pizza. It was down to this design and the current branding. I was having fun with this race car track shape that was also reflected in the type face of the logo. Ultimately I think the branding that was chosen was the right choice for the restaurant. It feels like it matches with the food and the decor and the overall vibe. Have you eaten there yet? It's delicious. I went last week and have been craving the pizza ever since.